About Soapstone
Building businesses, not just technology
Our Story
Soapstone was founded by Isaac Bell, a veteran of the Silicon Valley startup ecosystem with over a decade of experience building software products. After years of watching promising startups struggle with the transition from technical innovation to viable business, Isaac recognized a critical gap in the market: technical expertise alone isn't enough to build a successful company.
This insight led to the creation of Soapstone—a company that combines deep technical knowledge with business acumen to help entrepreneurs and small businesses build sustainable, future-proof operations. We don't just deliver code; we deliver business solutions that drive growth and create lasting value.

From Vision to Reality
Our Approach
At Soapstone, we believe that true business transformation happens at the intersection of cutting-edge technology and strategic business thinking. Our team brings together expertise in artificial intelligence, blockchain, software engineering, and business strategy to offer comprehensive solutions that address the complete business lifecycle.
Whether you're a startup founder looking to bring your vision to life or an established business navigating digital transformation, we approach every partnership with a business-first mindset. This means we don't just focus on building the technology—we focus on how that technology will generate value, attract customers, and support sustainable growth.
Meet Our Founder
Isaac Bell
Founder & CEO
For over a decade, Isaac has built hundreds of software products. He is a certified Node.js and React expert, technical leader, and architect with a strong background in web and mobile development, data engineering, and machine learning.
Prior to founding Soapstone, Isaac served as CTO and Lead Engineer at several technology companies, where he built innovative solutions across finance, healthcare, and defense sectors. His experience ranges from leading complex enterprise projects to accelerating early-stage startups.
Isaac is passionate about helping entrepreneurs bridge the gap between technical innovation and business success, and has mentored numerous founders on their journey from concept to market.
Our Values
The principles that guide everything we do at Soapstone
Business-First Innovation
We believe technology should serve business goals, not the other way around. Every solution we build starts with a clear understanding of the business objectives it needs to achieve.
Practical Futurism
We stay at the forefront of emerging technologies like AI and blockchain, but we implement them in ways that deliver practical value today while building a foundation for future growth.
Entrepreneurial Partnership
Having walked the entrepreneurial path ourselves, we approach each client relationship as a true partnership. Your success is our success, and we're invested in your long-term growth.
Continuous Learning
In rapidly evolving fields like AI and blockchain, yesterday's expertise can quickly become outdated. We maintain a culture of continuous learning and knowledge-sharing to stay ahead of the curve.
Ready to build something meaningful?
Let's discuss how Soapstone can help you transform your vision into a successful, future-proof business.
Get in Touch